Fractional B2C CMO · marketing leadership
You're spending like a company with a marketing department. Nobody's running it.
Ads run, posts go out, an agency sends reports — and the strategy still lands on your desk. I take the whole marketing function off your plate and answer for the number, so the next stage of growth doesn't depend on who referred you last quarter.
Founded, built, and sold Skreened (~$16M custom-apparel company) · dozens of fractional engagements · one accountable leader.
The ceiling
The growth strategies that got you here have a ceiling.
Every tactic has its place. Referrals, repeat buyers, word of mouth, a reputation you earned — it really works, to a point. Past that point, the same tactics hit diminishing returns.
And the marketing you do have — a freelancer here, an agency there, a platform you're told to post on — isn't getting the attention and expertise it needs. Time and money go in, and no one's accountable for what comes back.
The next stage doesn't come from working the old tactics harder. It comes from fresh eyes, practices that work, and putting someone qualified in charge.
Start here
A few ways to see whether this is a fit.
The short version
Your marketing is built to reproduce the customers you already have.
Your answer to who the customer is got tested, survived, and produced your current revenue. It produced your current ceiling out of the same material. I work from seven positions on why that happens and what to do about it. They are meant to be easy to disagree with.
In the words of the people who feel it
“I had someone doing activity, not strategy. I wanted someone to take this over and own the entire space.”
— the owner of an established, profitable business, describing the gap I fill
Spending real money on marketing with no one accountable for what comes back?
A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.
Start a conversation